“José Soto has taken images from Fox Television’s Good Day New York and edited out all the words, leaving just the breath that precedes each phrase spoken on the show. “I realized that there was a sound pattern generated by the reporter’s breathing that could be extracted through editing. What I wanted to do was create a new experience for the viewer, one that could reveal the moment of truth: the moment when this public figure is forced, by the need to breathe, to be a human being and a part of nature.” The artist employs images from the mass media as a strategy for playfully showing us our inescapable need for two things: breathing as the source of life, and the morning news. In his photographic work he explores the Formalism and German Gestalt theories to further understand “what makes beauty.” ”
Arlette de la Serna, Curator
Excerpt from the essay for the exhibition 11 in 2011: Video-Art and Experimental Film at the Museo de Arte Ponce (about José Soto’s Morning Breeze video, included in the show), Ponce, PR (2011)